VIDEO: Sam Liccardo Releases First General Election TV Ad
“One of the More Creative Ads This Cycle” is Part of Seven Figure TV & Streaming Buy
SAN JOSE, CA — Today, former San Jose Mayor Sam Liccardo released his first campaign ad for the general election. The announcement comes after commanding poll numbers showing Liccardo with an +11% lead on an uninformed ballot, and after he announced raising over $5 million.
The 1 minute ad focuses on Liccardo’s record as mayor of San Jose, where he added over 200 police officers, lowered energy costs, and funded Planned Parenthood to the highest level in San Jose’s history. It also features Liccardo’s 80-page policy book, “Let’s Get it Done,” which the San Francisco Chronicle cited as evidence that “only one candidate in this race has the policy chops for Congress — and that’s Liccardo.”
Liccardo is endorsed by the three largest news dailies in the region — the San Francisco Chronicle, the Mercury News, and the San Mateo Daily Journal — more than a dozen current members of Congress, the Sierra Club, California Environmental Voters, 350 Bay Area Action, the New Democrat Coalition, CHC BOLD PAC, NorCal Carpenters Union, Laborers’ International Union of North America (LiUNA), Defend the Vote, California High School Democrats, Latino Victory Fund and more than 120 local elected officials. A full endorsement list can be seen here.